Lauren Popish of The Wave Podcasting | Season Recap
Courtesy of The Wave Podcasting
Building a Podcast
To round out the season, I’m pulling back the curtain and chatting with my producer about the behind-the-scenes of the show. Lauren Popish is the founder of The Wave Podcasting, an agency and recording studio based in Los Angeles that helps people tell their unique stories through podcasting by providing audio editing, educational resources, and a digital community.
Lauren is a total pro when it comes to successfully launching and scaling a podcast, which is no easy feat into today’s market. We discuss what the top podcasts have in common, the importance of building a community around your show, and her advice for how to finally take the leap and follow through on that podcast idea that you’ve been thinking about.
In the second half of the episode, we turn the tables and Lauren asks me some questions about where the idea for American Building came from, how my goals and priorities for the show have changed over time, and what I have planned for season three. I also share a little bit about my family history and the impact that my parents have had on my career and ability to take calculated risks.
“There is still a ton of room to build something and be successful. So what I like to tell folks is podcasting while it can have a big upstart cost and time. It’s a learning curve. There is a lot of time and effort that goes into it. It is one of the most untapped digital marketing platforms where you can actually build and grow an audience for whatever your end goal is, your company, yourself, your personal brand, whatever it is.”
Courtesy of The Wave Podcasting
About Lauren Popish
Lauren Popish is the founder of The Wave Podcasting, an agency and recording studio based in Los Angeles that helps people tell their unique stories through podcasting by providing audio editing, educational resources, and a digital community. Previously, she worked as a Product Manager at CBRE, Customer Success Manager at Floored, and a Design Strategist at Gensler. She graduated from Arizona State University.
Episode Timestamps
2:17 – What is your working definition of a what a podcast is?
4:42 – There are more than 2 million podcasts on iTunes, but most of them die after a few episodes. What do you think is going on there?
6:53 – What do you think that successful podcasts have in common?
11:48 – What would you say are the reasons our listeners should consider starting their own podcast?
16:08 – Help our listeners understand how much it costs to do a podcast.
19:06 – Walk us through the universe of options that podcasters have to engage with their audiences beyond the podcast itself.
22:24 – How did American Building get started? What was the reason for creating this show in the first place?
26:16 – How did you come up with the ‘American Building’ name?
28:17 – What does the process look like for an episode from when you develop the idea to actually bringing it to life?
32:07 – As we're looking towards the future of season three, what do you hope to get out of American Building? What is next?
34:30 – If you could go back and give yourself advice on the first episode, what would that advice be?
39:08 – What can listeners expect from you and American Building in season three?
Connect with Lauren Popish:
LinkedIn (Lauren Popish)
Instagram (The Wave Podcasting)
The Wave Podcasting
Courtesy of The Wave Podcasting
About your host:
Atif Qadir is the Founder & CEO of Commonplace, a technology company making it easy for commercial real estate professionals to find and use the $100B of real estate incentives given out every year in the US.
His work has been covered by Technology Review, The Real Deal, Commercial Observer, and Propmodo. He’s also a frequent speaker on the future of buildings and cities on popular industry podcasts and at conferences, including this past year at the Commercial Observer National DEI Conference, Yale AREA Conference, Columbia Real Estate Symposium, Open Data Week NYC and Austin Design Week.
About Commonplace
Commonplace is a founding sponsor of American Building. It is a 100% minority-owned, real estate technology company founded in 2020 to make financing social impact development projects across the US easier. It is funded by venture capital investors Hometeam Ventures, Park West Asset Management, New York Ventures and Shadow Ventures.
About Michael Graves
The world-famous design firm Michael Graves is also a founding sponsor of American Building. Its namesake, the iconoclastic designer Michael Graves, FAIA was a fierce advocate for people-centric design. His work defines a generation of American architecture and includes the Portland Building, the Humana Building and the Denver Public Library. The 1st season of American Building was filmed live at The Warehouse, his historic home in Princeton, New Jersey:
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